There are plenty people out there seeking sponsorship, and as mentioned previously, Corporates receive 100’s, possibly 1000’s of proposals a year. When a proposal is one seeking finance there are a few concerns for the Corporate; where exactly is their sponsorship going, who will benefit directly, how will it affect their CSI programme, how above board is the proposal, and how trustworthy is the recient of the funding? (to list just a few of their concerns.)
In return all they’d get is their logo on the cover,
and a personal message page printed into the book.
It is quite a lot to ask especially as I’m not an NGO or an NPO – in fact being just an author, asking for this funding, was by far the biggest stumbling block, and on most occassions the reason why the potential sponsors pulled out- some at the very last minute. The one other benefit to the sponsor- besides the “feel good” factor, is the PR angle- getting their name out there and leading the way with a specific Corporate Social Responsibility Initiative.
The Litha Healthcare Group was the first sponsor to come on board. They didn’t know me, they trusted me, and forwarded me the money to produce 1000 copies of The Power that’s Ours. They then donated the books to a 1000 children, some of whom would quite likely never have gotten to own their own book.
The roll out – facilitated by Litha- happened over the last two weeks, with minimal hiccups, and gratitude from the recipients. Along with the roll-out came the first of the media responses. And this is what they have to say http://www.bizcommunity.com/InBrief/196/422/10439.html.